I created a cohesive graphic identity for an elementary school’s Parent-Teacher Association and applied the identity across the PTA’s primary communication vehicles.

First, I redesigned and upgraded the web site in WordPress, and re-wrote and expanded much of the site’s text. Then, I refreshed the printed monthly newsletter to match. I designed and launched the PTA’s first e-mail newsletter (bringing it from zero to 248 parent-subscribers).

For the PTA’s social media presence, I transitioned the group’s Facebook page from a private page to a public presence upon which 180+ PTA members rely for breaking news and conversation about school issues and events.

Web site banner: (Click here to view the web site)

Printed newsletter:

Facebook:

E-mail newsletter:

My roles: WordPress install, theme modification, and site administration. Logo design, graphic design, page layout, writing, editing, print production and distribution.

Others’ roles:  Writing and editing.

The “three bears” image is a stock illustration.