The New LBJ is an expansion of Interstate 635 around Dallas, Texas, described as “the most regionally significant transportation improvement project in North Texas.”
I designed a visual package for the introduction of The New LBJ to Dallas-area residents, city councils, commercial land owners, and media.
The project was designed for the Texas Department of Transportation (TxDOT). I served as a design subcontractor for the communications team of the Texas Transportation Institute. With only a month before rollout, I assisted the team by designing a brochure, maps, PowerPoint backgrounds, and by art-directing design of the logo.
My role: Creative direction, design, layout
Others provided: Photography, design, writing, project management
See also the LBJ Mobility Project website.